Persona is a character development app that will help you to
know each of the characters of your story. Instead of allowing
them to evolve as you write, with Persona you can
purposefully develop the characters of your story using
psychological principles that influence the different
motivations of a personality. Persona presents you with 32
archetypes along with a description of their personality traits,
virtues, and flaws, and how they interact with other
personalities. Whether your character is a brainiac talking
fish or an outcast orphanage owner, Persona helps you
explore how each one's unique psychology and background
influences their dealings and dialogue.

With Persona you can:

  • Explore the relationships and interactions between each of
    your characters
  • Categorize each character into one of 32 archetypes and
    64 styles
  • Create Smart Groups of characters based on attributes like
    tags, type, sex, or any word or phrase from your notes
  • Construct ad hoc groups of characters without a defined
    relationship to explore their interactions
  • See what happens if the man or woman of the hour
    suddenly becomes corrupt and turns into a villian or
  • Shape the details of a character from the color of their eyes
    to their hobbies or occupation

  • What's New


    • Updated and edited descriptions

    • Compiled and added enhancements for Yosemite.


    • Added several new examples.

    Persona (com.marinersoftware.persona) is a Mac software application that has been discovered and submitted by users of The latest version that our users have reported running on their systems is Persona 1.2. The most popular version of this application used by our users is Persona 1.0 b1.

    Operating System: Mac

    Minimum OS version: 10.6

    Bundle Information: 1.2, Copyright (c) 2015 MRH LLC.

    Copyright: Copyright (c) 2015 MRH LLC.